Someone, later identified as an idiot, once said: “Effective advertising campaigns are mere shots in the dark.”
Success comes from planning and making moves designed to achieve that goal.
Branding is more than slogans, logos, business cards, or outward indications of what a product might be. It is consumptive and in essence architectural -- distinct like the Eiffel Tower or Lady Liberty. Those are not mere edifices because they mean so much more.
Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life and works to identify you as a certain “something” in the mind of prospects and customers.
It’s just that simple.
We don’t reinvent the wheel – just improve on ways of getting brand messages to targeted consumer bases.
At CDM Digital Advertising, brand strategy forms the glue of everything we do for our clients. Using both traditional and digital processes, brand strategy helps clients achieve their goals by building a stronger market presence.
As a small business, we know that business success is based on a foundation of strategy. We believe in hard data, not guesswork.
That said, CDM Digital Advertising focuses on your most receptive customer segment.
Why Strategy is Important
Without a branding strategy, a company and its products are indistinguishable, faceless amid competitors that offer something similar, but perhaps inferior.
Marketing is organic.
CDM Digital Advertising studies marketing trends to stay ahead of challenges presented by shifting sands of demographics and consumer tastes. Thus, a branding strategy is tailored for each client and their specific marketing issues.
Inside of any promotional campaign, you will find:
Advertising Marketing Research Brand Positioning Content Marketing Digital Marketing
We believe that superior advertising, when blended with an array of communicative disciplines under the umbrella of marketing, creates brand familiarity and establishes customer trust.
These factors are the ingredients that lead to increased revenue, sales, and influence -- influence necessary for business sustainability.