Making Your Brand Memorable
Business has a prime goal: capture a larger market share. CDM Digital Advertising can be a difference maker because we understand how legacy and digital advertising can bring you true brand recognition, and increase sales.
Several case studies back this up.
Study No. 1
A publisher and book-seller needed to bridge a sales gap of its products to customers in the American South. Their focus was an emerging African-American book buying market. Client sold uplifting fiction and self-help, projecting the sale of several hundred thousand units per year.
Traditionally, sales were generated exclusively from bookstores. Ancillary products such as t-shirts and memorabilia related to publications were also sold. Rival bookstores maximized their own profits by huge markups, which adversely affected the bottom-line.
Carson Dunn Media Advertising (CDM) employed a combination of public relations (press and media kits), events, direct mail and email. The direct mail campaign consisted of custom sales brochure with a business reply mailer (BRM) sent to online book clubs and college students; the latter information was obtained from student campus organizations.
Using limited, but targeted media, we demonstrated that our methods of Triplication™ could provide effective marketing solutions that brought desired results: increased sales.
Despite the recession, the client exceeded its sales goals.
Study No. 4
Client: Financial Company
Assignment: Crisis management and public relations.
With offices in El Paso, Texas and Northridge, California, this client faced a plethora of pending civil suits and criminal indictments due to bad business practices. Using crisis management, the agency mounted a public relations campaign to deflect and blunt these actions.
Pertinent Facts: Client mass mailed individuals proposing to supply them with major credit cards on payment. They also promised to rebuild credit. However, applicants were sent a packet containing a catalog, and a “gold credit card.”
A PR campaign was developed to restore goodwill and client's reputation. The campaign included direct communications with alleged defrauded customers. Native ads were placed in community newspapers where the majority of violations allegedly occurred.
CDM rewrote client’s business correspondence and marketing materials. The agency responded to all customer complaints and regulatory inquiries. We arranged charitable events to re-establish goodwill.
Over time, and after strategic native advertising of the revamped company, revenue loss was negligible. The publicity campaign allowed the company survive and experience 6% growth in yearly sales until merging.
Keep one eye on the competition -- the other on the trends of your market.
Our obligation as an agency is to research and provide useful information to a client and help them process the meaning of it.
You've invited us into your business -- a position of trust. We have a duty to stay ahead of trends in marketing, to grasp how technology affects your market landscape and to help you travel it.
If we fail, shame on us. CDM Digital Advertising does not take this responsibility lightly. When you hired our agency, expect loyalty, because it come's the contract. Here's something else.
1. Expect us to be nosy, questioning and advising you in the marketing direction we feel is in your company's best interest.
2. Expect bi-weekly updates regarding your campaign or project.
3. Don't be shocked if we deliver within budget and on time.
4. Expect our President or a VP to call and ask: "How's it going?" or, "Need anything else?"
5. Understand Client Services will call (not email) because we value you as a human being.
6. Finally, know that CDM will remain committed to helping you in "Making Your Brand Memorable."