Situation: Our agency’s versatility allows it to promote restaurants — both established and start-up. This restaurant sought our services to assist them with establishing a brand — a daunting feat given the sheer number of fine dining restaurants in Los Angeles.
Question: Establishing and identity that connected the restaurant’s name with fine dining.
Approach: We established a robust promotion campaign of introducing our client by press releases, a series of advertorials in two of Los Angeles’ lifestyle magazines, and a digital newspaper. After a month, we unfolded a larger campaign that included newspaper ads in LA, San Francisco and San Diego in color along with the advertorials, as well as a broadcast campaign.
Result: Patronage that exceeded projections .