Issue: The health, wellness and beauty treatment fields highly competitive. This client needed to establish its brand and product.
Approach: The client needed an effective marketing because, in some respects, spa and salon business fluctuates seasonally.
CDM’s strategy was to first study the demographic reach of the client, then establish a four layered plan to target an existing customer base while pursuing potential clients.
Our plan of action included: 1) Optimizing the Internet with a revamped website, content blogging on social media. PPC and SEO was extensive. 2) Public relations and events with free treatments to would be customers. 3) Email campaign, collateral and newsletters to dermatologists and gymnasiums the spa and its features for their customers. offering to or notices of specials and promotions. 4) Video and broadcast media targeting both general and minority markets.
The brochures were informative about beauty tips and tricks, relaxation techniques and more.
Result: 750% ROI during the second quarter of marketing campaign, followed by 1010% increase the second year of our assistance.