Video Is A Powerful Marketing Tool.
To many, video has the same power of a formerly new medium – television.
With the increase of consumers demand video to watch, derive entertainment from, and receive exposure to products and brands, there is a tremendous opportunity for advertisers and marketers.
Video has made viable marketing opportunities for every business, from global corporations to local brick-and-mortar companies.
Your Road Into the 21st Century
Despite the practicableness of this form of marketing, some continue to hold on to vestiges of the past. Marketing and advertising are changing and evolving.
- 1) 3 out of 4 brand marketers and ad executives expect original digital programming to become just as important as TV programming within the next 3-5 years.
- 2) Despite this, less than 25% of brands use video to promote their products.
- 3) The company with into benefits if this medium will gain a larger share of its market.
Video Is Smart
As an advertising agency, CDM Digital believes in using every communicate tool possible to give our clients an advantage in their collective markets. Video allows messaging to be personalized, delivered faster, and less expensively.
Video is Sensible
Video marketing is recognized in marketing corridors as being powerful and effective. It is gaining a vital place in the social media marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.
Statistics demonstrate that video represents perhaps one of the most viable marketing vehicles in 2015.
- 70% of marketing professionals report that video converts better than any other medium.
- The average internet user spends 88% more time on a website with video than without.
- 64% of consumers are more likely to buy a product after watching a video about it.
- Using videos on landing pages can increase conversions by 80%.
- 59% of viewers will watch a video to completion that is less than 1 minute.
- The use of “Video” in an email subject increases open rates by 19%, click-through by 65%
Let CDM Digital Advertising incorporate video into your advertising and marketing. It will result in a stronger brand presence for you.